last updated 07/03/2023

How Much do Sponsors Pay YouTubers: Full Breakdown

How much do sponsors pay YouTubers

If you are wondering how much sponsors pay youtubers in 2023, you are in the right place. 

We have done all the research for you and broken down by industry and niche how much you could expect to get from a sponsor as a youtuber.

What Are Sponsors?

Sponsors are essential entities in any business. They provide financial stability and resources to a company, which can be invaluable in the growth of a venture.

Sponsorships can come in many forms, from large corporations providing financial backing to smaller businesses granting product or service discounts. 

Whatever the form, sponsorship is essential for success in any industry.

Sponsorships on YouTube have become increasingly popular in recent years as a way for companies to reach a large audience and make money. 

According to Forbes, the top three popular types of sponsorships on YouTube are product placements, influencer marketing, and brand integrations.

Product placements are when a company pays YouTubers to promote their product in their videos. Influencer marketing is when a YouTuber promotes a brand or product they’re endorsing without getting paid directly by the brand. 

Brand integrations are when a company incorporates specific content from one of their subsidized YouTubers into their website or social media accounts.

The amount a funded YouTuber typically pays varies depending on the deal struck between the company and the individual video blogger.

How Much Do Sponsors Pay Youtubers

If you have been curious about how much sponsors pay YouTubers, here is a brief answer. Generally, sponsors pay YouTubers around $300 -$5,000 (or more) per funded video. 

However, this number will vary depending on the popularity of the YouTuber and the sponsor’s goals.

For example, some sponsors may be more interested in getting high video viewership numbers. 

In contrast, others might be more interested in building a relationship with a specific YouTuber and supporting their content.

How Youtube Influencer Marketing Can Help You Find Good Sponsorships

YouTube influencer marketing is a powerful strategy that uses popular YouTubers to promote a product or label. 

This type of marketing is growing in popularity because it’s affordable and easy to do.

The first step in the marketing agency influencer process is finding high-quality influencers. You can search for funders by topic, location, or channel size.

Once you find funders you want to work with, you must create a campaign contract.

The contract should include the following information: the budget for the campaign, the date the campaign will start, how often the funders will be updated with campaign information, and any other conditions necessary for completing the campaign.

Once you have created your contract, you need to find a way to distribute the campaign content.

Which Niches Get Paid The Most For Youtubers

How much do sponsors pay YouTubers? Here are ten niches that answer how much does agency or agency influencer marketing is willing to pay YouTubers.

How much YouTubers get, depends a great deal on the niche that they are in.

1 – Making Money Online (Youtubers)

how much do sponsors pay youtubers

Business is a popular pursuit for those seeking supplemental income. While there are many ways to do so, earning money through content creation is one of the most common methods.

This is partly thanks to the high CPM rates that creators in this niche can command.

According to Statista data, the average CPM rate for online content creators is $13.52. A creator can expect to pay many YouTubers $13.52 per 1000 views.
Those who create grade-A content and target a relevant audience can make an excellent income through their work.

Of course, many factors determine how much money a creator will make from their work. However, high CPM rates are critical Path Metrics’ number one priority when negotiating contracts with potential clients.

2 – Personal Finance and Investments Youtube

In the world of personal finance and investments (this can also mean real estate), there are various CPM rates that you may be offered when working with a financial advisor.

Some advisors may offer rates as low as $10 per hour, while others may charge upwards of $12 per hour.

However, the key to finding a good financial advisor is not only finding one who charges a high CPM rate but also having experience and knowledge in the area in which you are interested in investing.

3 – Tech, Cars, and Gadgets

This price is significant given that similar channels sometimes cost upwards of $7 per hour. In addition, there are numerous other benefits associated with subscribing to a car channel, such as access to exclusive deals and discounts on new vehicles.

Given the many benefits of subscribing to a car channel, it is no wonder that more and more people are turning to them for entertainment and information.

4 – Fashion and Try-On Hauls

When shopping for clothes, many people think the higher the price, the better the rate.

However, this is only sometimes true. In fact, according to recent studies, the average CPM rate of fashion and try-on hauls is $3.13 payment. 

This means that you can expect to pay roughly 33 cents per click on ads placed in online clothing stores.

This is a much lower rate than what you would pay for banner or text ads, typically around 60 cents.

If you’re looking to save money on your next shopping spree, consider browsing through online clothing stores using ad-supported methods rather than paying for subsidized links or featured placement.

5 – Fitness and Bodybuilding

how much do sponsors pay youtubers

The average CPM rates for fitness and bodybuilding websites are $1.60. This decreased from last year when the CPM rates were $1.90.

This is likely due to the recent recession and people needing more hesitant to spend money on anything. However, many rate fitness and bodybuilding websites can be profitable for businesses looking to invest in them.

6 – Video Games

Creators in the video game niche are seeing relatively high CPM rates of around $1.40 for their ad space. This is likely due to the high demand for video games and advertisers willing to pay more for ad space that a large audience sees.

7 – Cooking

Cooking is a hobby that many people enjoy. According to recent studies, cooking can be a lucrative career choice. Cooking with average CPM values at $2.50 can be a great way to make money.

8 – Lifestyle

YouTube is a great way to learn about new things, meet new people, and make money. If you want to be a YouTuber, you need to know what the average CPM rates are.

According to The Wall Street Journal, the average CPM rate for lifestyle YouTubers is $3.47 per 1,000 views. If your videos get 100,000 views, you’ll earn $347 from YouTube.

9 – Educational Content

According to a study by Tastyedits, on average, YouTubers in the educational content niche see CPM rates of $9.89. 

This is higher than the average CPM rate for all YouTube channels, which is $4.85. The study also found that educational content creators are more likely to receive payments above the $10 CPM mark.

10 – Digital Marketing

how much do sponsors pay youtubers

Digital advertising has become increasingly popular in recent years as marketers look to reach consumers through various platforms.

One of the most common ways to advertise is through digital media, including websites, email campaigns, and social media posts.

The average CPM rate for digital advertising is $12.52 per 1,000 impressions.

This means a company will pay an advertiser for every 1,000 times their ad is displayed on a website or email campaign.

A number of factors can affect this rate, including the size and type of ad campaign being run, the viewer’s location, and the device being used to view the advertisement.

Check out our articles on Starting a YouTube Channel in 2023 & Why does MrBeast give his money away?

What Youtube Sponsorships Look For In A Youtube Channel

How much do sponsors pay Youtubers?

1. Number of subscribers Is Key For A Sponsorship

Influencer marketing agencies first look at your subscriber numbers. For them, the more subscribers you have, the more people will view their ads on your videos.

When an influencer reviews a brand’s products, mentioning or recommending them, it carries a lot of weight with followers of the channel as they tend to trust the person they follow.

“Youtube sponsors pay” know that if fans like what they hear, chances are good that they will visit the brand’s website to learn more about the sponsor’s products and services. They hope that these visits will convert into sales. 

Sponsoring YouTubers is part of their marketing strategy, which if successful, can translate into increased sales.

2. Video Views Play Into Youtube Sponsors Pay

how much do sponsors pay youtubers

Millions of subscribers are ineffectual for sponsors if they are not actively watching the creator’s videos where the ad or the mention will appear.

Sponsors can get this information from your YouTube channel. They will look at the views for one or two recent videos. 

They’ll look at the figures for about ten videos to get a reliable average since it’s common for videos only sometimes to perform well. 

What sponsors are looking for is consistent high-average video views. YouTubers that consistently have high video views can demand higher sponsorship fees.

3. Average time watched For Youtuber Video

Another factor influencing the amount a sponsor is prepared to pay a YouTuber is the average time spent watching the YouTuber’s videos. 

This is an important metric as a short watch time indicates low engagement with the content and vice versa.

Sponsors tend to be prepared to pay more for engaging videos, a factor that is indicated by the length of time spent watching the videos. 

If subscribers quit before the end of the video, they are clearly not interested in its message. They can also gauge your viewers’ engagement levels from the number of up and downvotes, comments, and shares of each video.

4. Type of video content Youtubers Create

For brands using YouTube as part of their marketing, the type of content is crucial. Consider the different formats for handling products or services in a video.

  • Product placements: Also called product integrations, it is just a short mention or merely the display of a product in a video.
  • Sponsored videos: These videos are supported by the label, and the YouTube creator introduces the video as sponsored by such and such a label. The amount a brand will pay varies considerably, but a starting point is around $20 – $30 per 1,000 views.
  • Dedicated product videos: These videos focus entirely on one label and its products or services. An example is running a beauty channel and reviewing a particular cosmetic label. Sponsors pay ten times as much for these types of videos.
  • Product reviews and how-to videos are more educational than promotional, providing useful information and tips regarding the product.
  • Affiliate campaigns are partnerships with third parties who promote your product through the channel. The YouTube creator receives a link or code of a product and earns a commission if a viewer uses that link to make a purchase.

Each of these arrangements has a financial implication for sponsors. Product placement will cost much less than a dedicated product video. The format dictates the time a product is exposed to viewers, directly affecting the sponsorship cost.

Can anyone get sponsorships on YouTube?

The short answer is yes –  anyone can get sponsorships; it does not depend on the channel niche or the channel size. 

However, YouTube creators that produce good content are more likely to succeed in getting sponsorships.

Consistent, high-quality content that is viewed consistently is more important than a large viewership. Sponsors will be interested in your channel if you produce high-quality content that your audience engages with.

How can creators and influencers earn through sponsorships?

how much do sponsors pay youtubers

It’s a complicated question to answer accurately since the amounts paid depend on various factors, including the niche, the sponsor, the content creator, and the type of content. 

It is largely agreed that sponsors pay from $10 to $50 per 1,000 views for supported content. Channels with millions of viewers earn their creators huge sponsorships that turn them into multimillionaires.

According to Statista, Mr. Beast (Jimmy Donaldson) was the top-earning YouTuber in 2021, earning approximately $54 million U.S. dollars. Jake Paul was ranked second with an estimated income of $45 million.

Why do Sponsors Pay Youtubers Enormous Sums For Sponsored Content?

YouTubers earn much more money from supported videos than YouTube ads, so trying and finding sponsors makes sense.

But why are sponsors prepared to pay so much more? 

Backers pay more than the number of subscribers on your channel or the estimated number of views you can get for each of your videos; supporters pay for something ethereal: the bond of trust influencers build with their followers. 

That bond means followers trust the channel owner and will buy the recommended products. Bottom line: a funded video gives companies the highest conversion rate compared to other forms of marketing.

Compared to ads on a web page, comments by YouTube influencers have a much higher conversion rate. This is why influencers on YouTube have taken over ads on other platforms as a marketing tool.

Companies that put creators and sponsors in contact with each other

One way to find sponsors for a YouTube channel is to identify brands that would complement the channel and contact them directly with an introductory video to the YouTube channel.

This is a perfectly workable but time-consuming option, which will only bear fruit once a channel is well-established with a minimum of a thousand subscribers.

Fortunately, some media companies specialize in connecting YouTube creators and influencers with paid-label deals. 

Here we mention just a few.

  • YouTube BrandConnect

YouTube BrandConnect program is a platform that allows creators and brands to collaborate. The platform connects YouTuber creators with potential branded sponsorships. Creators can simply sign up for the service, provided they are over 18 years old and are based in the U.S., Canada, or the United Kingdom. However, it’s more complex than it sounds, as creators need an invite from YouTube.

  • Tap Influence

Tap Influence helps brands to find the right influencers who would like to work with the label. Its influencer discovery feature gives marketers a 360-degree perspective on the influencer to ensure the best match possible.

  • CreatorIQ

CreatorIQ program is an influencer marketing platform that helps businesses discover and engage the services of influencers. Companies that use the software solution include Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.

  • Makrwatch

Makrwatch forms label sponsorships and then connects YouTube creators with sponsors. According to the website, Makrwatch makes it easier for creators to get sponsorships.

  • Grapevine Village

Grapevine Village helps creators to find brand opportunities. However, the service is only available to channels that already have 10,000 subscribers.

Are brand deals worth pursuing, or are YouTube Ads enough as your primary monetization strategy?

Since YouTube ads only pay $2-$8 per 1000 views and patrons pay from $20 to $30 RPM (around $600 to $900 months), it’s certainly financially more profitable to foster brand deals as a way to ensure a regular income from a channel.

What about the waiting game as a monetization strategy?

The common wisdom holds those creators of small channels that want YouTube sponsorships or brand deals should be patient and focus on building their channel to increase their subscriber numbers. 

To brands, subscribers represent potential customers and sales, and the more there are, the better for them. So, YouTubers with few subscribers and views will only attract the attention of brands.

Experts recommend that creators grow their channels by consistently creating high-quality content, having a high profile on several social media platforms, and sharing their content on these platforms.

When a channel grows and attracts more subscribers, it is bound to attract the attention of marketers as well. 

The best thing about this approach is that it puts the YouTube creator in a favorable position when negotiations around sponsoring amounts begin.

It’s recommended that channel owners aim for 4,000 hours of watch time and 1,000 YouTube subscribers before starting to look for sponsors.

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