Etsy is a huge marketplace with more than 95 million active buyers.
Setting up an Etsy shop is just half the battle won. You need to ensure that your shop appears higher up on the Etsy search engine.
You need to utilize the best seo strategies and practices to increase the visibility of your listing on product searches.
Cracking the seo game right is a core component of cracking the Etsy marketplace.
Hello there! If you’ve just set up an Etsy shop and are confused about which seo marketing strategies you should adopt to optimize your shop and product rankings, worry not. You’ve come to the right place.
In this article, we will give you a list of the top 7 Etsy seo tools to increase the visibility of your Etsy shop and Etsy items.
We will run you through the entire process of using seo optimization strategies to make your Etsy products more visible and draw the right kind of customer base.
Adopting good seo practices is a must for boosting sales and strengthening your brand presence in the long–term, whether you are setting up a shop on Etsy or Amazon.
In this article, we provide you with an exhaustive list of the topmost Etsy seo tools and also provide a comprehensive review of these tools.
Which etsy seo tool to pick up depends on the nature of your product and your priorities.
We can assure you that after reading this article, you’ll be able to make a wise decision regarding the best Etsy tools to promote your shop!
Some of these tools will have both free and paid versions; you can choose accordingly.
How to choose the right Etsy seo tools
Etsy sellers must keep the following factors in mind while choosing an Etsy SEO tool for their shop:
- Pricing – It’s one of the most important criteria. Your budget would play a decisive role in the kind of Etsy seo tool you choose for boosting the search rankings of your listing. If your budget is practically non-existent, you can start with free Etsy seo tools and gradually upgrade to paid options.
- Features – What kind of results are you expecting from your preferred Etsy seo tools? Are you looking for a seo tool that’s best at finding keywords? Or would you prefer an Etsy tool that gives you the strongest product search option? You might prefer Etsy seo tools that are strong on market research. You must evaluate the features of various Etsy seo tools based on your priorities and decide accordingly.
- Overall effectiveness – You must do adequate research to assess if your chosen seo tool has a track record of delivering solid results. Overall effectiveness is the key to choosing the best Etsy seo tool.
- Check out reviews – You must check out the reviews and feedback of other sellers who have used those Etsy seo tools. It is a crucial step in determining the efficacy of the tool you plan to use.
Top 7 Etsy tools
1. Alura – best Etsy research tools
Alura with its comprehensive features covering all aspects of Etsy optimization tops the list and offers the best Etsy seo.
Despite its relatively high price tag, Alura is worth it. It’’s an ideal Etsy tool for sellers at all levels and is especially useful for beginners.
Alura is a one-stop shop for Etsy seo marketing. It’s one of the best product research tools, is great at keyword search, and can optimize your Etsy listings.
Alura offers many additional Etsy seo tools and features. Let’s check them out.
Email Sender
It enables you to run innovative email marketing campaigns. This feature allows you to run targeted subscriber campaigns and send transactional email communications.
Transactional emails are great for boosting sales in the long term by connecting with customers and presenting them with various promotional offers.
You can also run subscriber email campaigns and send targeted emails during specific events, for example, when you’ve just delivered an order or when a customer has left a review.
Keyword Finder
Its unique Etsy keyword finder tool helps you find keywords high in demand and low in competition.
The Alura keyword tool offers multiple keyword suggestions and provides a treasure trove of information such as favorites, competition, views, etc.
One of its unique features is its ability to offer you sales estimates for high-demand and low-competition keywords.
Key Features
- Advanced keyword research feature that shows similar keywords and optimizes listings.
- Easy to use and beginner friendly.
- Gives you the option to run integrated email marketing campaigns for your Etsy shop
- Provides you with sales and revenue estimates, a feature not commonly found on other Etsy tools.
- Helps in the optimization of listings by offering a tag suggestion.
- Provides useful insights into the strategies of your competitors.
- Value for money
Price
Free plan: limited searches
Starter plan: 29.99 dollars monthly
Professional plan: 49.99 dollars monthly
2. EtsyHunt – free Etsy seo tools
With a free version and a modestly priced paid version, EtsyHunt is one of the most affordable Etsy seo tools available.
The USP of EtsyHunt is its product research feature. This Etsy tool offers a comprehensive database of over 48 million products.
It enables you to create and implement an effective product marketing strategy by helping you find out which products are doing the best in your niche and which ones need that extra push.
By giving you an excellent overview of the performance trends of your niche products in the market, EtsyHunt helps you strategize better.
The product research features of EtsyHunt also help you undertake sound competitor analysis and provide valuable insights that you could incorporate into your product development cycle.
You can use this feature to analyze the Etsy shops of your competitors and see how they rank in search results.
It’s also one of the best keyword research tools for your Etsy shop; EtsyHunt provides plethora of critical information like favorites, competitions, views, and sales figures for a product.
EtsyHunt has a set of super-effective tools for product research, shop analysis, optimization of Etsy listings, and Etsy fee calculation.
Key features:
- EtsyHunt features a massive Etsy product and shop database.
- Excellent keyword analysis and research – identifies the top keywords of your listings.
- EtsyHunt discovers average reviews, product prices, shipping origins, etc.
- EtsyHunt allows you to review individual listings for the product and category descriptions.
- Features a database for Amazon Handmade Products.
- EtsyHunt provides you with an Analytics dashboard to track the performance of your Etsy shop.
- EtsyHunt offers actionable tips to improve your listings and Etsy shop performance.
Price
Free Plan: Limited Features
Basic: 3.99 dollars per month
Pro: 19.99 dollars per month
Team: 59.99 dollars per month
3. eRank – Etsy keyword tool
eRank is a good seo keyword tool for beginners; it provides a wide gamut of features that enable you to optimize your listings and improve your shop’s visibility both on Google and Etsy search engines.
The free plan offered by eRank covers all basic features that are available to your permanently, unlike most other Etsy seo tools where the basic features are available for free only for a limited time.
The best optimization tools offered by them include the Keyword tool, Etsy keywords explorer, Monitor tool, Etsy rank checker, Listing audit, Listing analytics, etc.
Let’s check out some of its key tools:
Keyword Explorer
eRank’s Etsy keyword explorer feature helps you find a wide variety of information regarding the most common search terms used.
It gives you estimates of Etsy’s search volume and provides you with valuable information regarding clicks, click-through rate, etc.
It’s an excellent tool for competitor analysis as well. Paired with an Etsy listing analyzer, this tool can dig out information regarding views and average prices, along with liked listings for the top 100 listings pertaining to a specific keyword.
Listing Audit
This feature helps you analyze your listings and work on the weak areas.
It tells you about the areas in which your listing is doing great and the ones in which it needs considerable improvement. This seo tool helps you optimize your Etsy listings by making the right data-driven decisions.
Listing Audit analyzes your entire listing and gives valuable suggestions and recommendations to further enhance its visibility.
Key Features:
- Provides valuable information regarding your total sales.
- Analyzes the current performance of your listing.
- Undertakes a comprehensive analysis of your listing and suggests ways to improve its visibility.
- Comes with a keyword tool and a monitor tool.
- Shows top keywords and products from different marketplaces including eBay and Amazon.
- Its user-friendly interface makes it easy to use for someone with limited seo knowledge.
Overall, eRank is a competent tool that helps you discover a great deal of data-driven insights for your Etsy business.
Price
Free plan: free with limited access.
Basic plan: 5.99 dollars per month.
Pro Plan: 9.99 dollars per month.
Expert Plan: 29.99 dollars per month
4. Sale Samurai – All-in-one Etsy tool
Of all seo tools, Sale Samurai is the best at finding keywords.
Its distinct keyword research feature provides you with a huge volume of useful keywords. This comes especially handy during the product development and innovation stage.
This tool is super useful for identifying keywords used by Etsy shoppers while searching for products.
Its advanced filters enable you to identify long–tail keywords along with any other related keywords and estimated Etsy search volume.
The advanced analytics feature of Sale Samurai helps you track the performance of your competitors and get detailed insight into their tags, keywords, titles, etc. It’s a sophisticated tool that ensures your Etsy seo is in the best of shape, helping you stay ahead of your competitors.
Sale Samurai also has a Chrome extension that helps you check out a product’s monthly search volume and generate search term ideas. You can also sort out your Etsy store data using the extension.
The only flipside is they don’t offer a free plan, so you’ll have to start with their paid monthly plan which is very reasonably priced.
Key Features
- Sale Samurai offers comprehensive features covering all aspects of Etsy optimization
- Sellers can find common keywords used by Etsy shoppers.
- Sale Samurai helps you identify long-tail keywords, and competition along with the estimated Etsy search volume.
- Lets you search for Etsy products using keywords
- Offers effective competitor analysis – you can monitor the key data patterns of your competitor.
- Affordable pricing
Price
Monthly Plan: 9.99 Dollars
Yearly Plan: 99.99 dollars
5. Marmalead – Effective Keyword Research Tool
This Etsy tool scores high on the user-friendliness quotient.
Marmalead is the ideal Etsy keyword tool for beginners. Its intuitive layout makes it ideal for new and inexperienced sellers.
Marlamead doubles up as a seo optimization tool and a learning resource. Etsy sellers can use it for learning seo basics, optimizing listings, finding the perfect keywords, etc.
Marmalead helps you maximize your shop’s visibility on both Etsy and Google search engines. This tool provides a detailed analysis of your Etsy listing. It also tells you about your Etsy ranking.
This unique Etsy tool lets you optimize your Etsy listings even as you learn on the go. Marmalead enables you to establish a keyword strategy for your Etsy shop and derive the maximum benefits from it.
Its unique keyword research tool lets you view valuable information such as:
- Engagement
- Etsy search volume
- Popular keyword tags
- Level of competition
- Predicted trends
Marmalead comes equipped with a unique keyword comparison that allows you to compare up to four different keywords.
Its keyword brainstorm tool is an added feature that enables you to brainstorm different keywords to further hone your Etsy seo strategy. Once you’ve typed the main keyword, this feature shows you all related keywords with competition information and matching demand.
You can go on improvising the list by adding more keywords and removing the ineffective ones. As the chain builds up, the tool helps you generate more and more relevant keywords.
Key features
- Comes equipped with a unique keyword brainstorming tool.
- A well-rounded tool ideal for beginner sellers.
- Provides loads of learning resources.
- Lets you add more keywords to your list as you enter more search terms.
- Lets you list all relevant keywords with valuable data related to demand and competition.
Price:
Monthly Plan: 19 dollars
Yearly Plan: 15.83 dollars/month
6. Koalanda – Impressive Keyword Optimization
It is one of the most reasonably priced Etsy tools for sellers.
If you are looking for a decent seo tool with relatively low rates, Koalanda is the one to go for.
The USP of Koalanda is its competition analysis and keyword research features.
You get to see keywords and product search results of your competitors with this Etsy tool. The paid version allows you to search across five shops in one go and make keyword lists for them simultaneously.
Koalanda creates a simple ranking system by combining user interaction data with search inquiries volume.
You also receive constant keyword suggestions and get to avail of unlimited keyword research options.
Its unique Market and Competition Research feature allows you to see the previous sales performances of your competitors and undertake a comprehensive analysis of their listings.
Koalanda also comes with a listing editor that allows you to review your listings and make the required changes with a couple of clicks. It is a valuable troubleshooting tool that can be used to fix common seo problems affecting your listings.
Key Features
- Budget-friendly Etsy tool
- Unique listing editor feature that points out errors and provides valuable suggestions to improve your listings.
- Monitors changes in listing and is capable of restoring previous versions.
- Provides keyword suggestions and lists.
- Effectively calculates search volume by analyzing user engagement.
Price
Free Plan: Limited Features
Monthly plan: 11.99 dollars/month
Quarterly: 9.99 dollars/month
Yearly: 5.99 dollars/month
7. Everbee
Everbee is one of the best Etsy research and analytics tool.
It enables you to find trending products on the Etsy marketplace, thus giving you an idea about the kind of products that sell the best.
Everbee is a valuable resource for improving your product creation and development cycle.
This Etsy tool comes equipped with a Chrome extension that displays valuable product information including listing tags, estimated sales, and revenue. It also enables you to view the performance data of competing listings. This in turn helps you figure out the products with the highest revenue.
Overall, Everbee is an affordable product search tool that comes in different plans. You can choose one depending on your specific needs and budget.
Key Features:
- Helps you spot trending products to sell on Etsy.
- A great resource for the product creation and development cycle of Etsy sellers.
- Lets you save listing ideas for future reference.
- Comes equipped with a unique revenue analytics feature.
Price
Hobby Plan: Free ( limited features available )
Pro Plan: 7.99 dollars/month
Growth Plan: 29.99 dollars/month
Check out our article on Best Etsy Shops & Are Etsy Ads Worth it?
Benefits of using Etsy seo tools
1. Enhanced visibility- seo tools help you optimize your Etsy shop listings so that they rank higher in the Etsy and Google search engines. These tools guide you with findings relevant keywords, tags, etc, thus improving your rankings in search results.
2. Better conversion rates – When your Etsy shop listings are seo optimized to their full potential, the traffic on your shop page will be higher and better quality. Since these tools will enable you to use relevant keywords and descriptions, you get clicks from people who are genuinely interested in your products. This would lead to better conversion rates as a pool of potential buyers is getting directly exposed to your listings.
3. Competitive edge – By using these seo tools for Etsy, you get a competitive edge over other sellers who might not be putting in that much effort in their seo optimization game. Most of these tools have a proven track record of delivering solid results; you get a sure-shot advantage over Etsy sellers who are not using any of these.
How often should you update your Etsy shop seo?
Ideally speaking, your Etsy store listings and keywords should be optimized at least once a month.
The competitor landscape is constantly evolving so it’s important to update your listings regularly to stay ahead in the game.
By updating your Etsy store listings once or twice a month, you can reach a greater number of potential customers and thus boost sales in the long term.
The best strategy is to use a combination of multiple tools depending on your needs and preferences. Every tool has a USP. By combining different tools, you can take the best of each world and maximize your listings to their fullest potential.
Etsy product management and marketing is a complex process that involves having a multi-pronged seo strategy combining both short-term and long-term goals.
Remember that a sound Etsy seo strategy is not just about selling more products and widening your customer base. Cutting-edge Etsy market research tools can be of immense help during the product research and development phase. Keyword optimization also helps you analyze what kind of products you should introduce to the Etsy marketplace.
Wrapping up
You must remember that effective seo strategies take time to deliver results.
Good seo practices take time, technique, and perseverance; you cannot expect overnight results.
The time taken to deliver results once you’ve started using Etsy seo tools depends on many factors – the number and kind of products in your Etsy shop, the level of competitiveness of your niche, and the extent to which are you already following seo optimization practices.
It usually takes anywhere between a couple of days to a few weeks to start seeing tangible improvements in your Etsy shop traffic, rankings, and sales after you’ve implemented seo strategies.
Finally, you must keep in mind that seo is a long-term game. You cannot have a passive seo strategy for your Etsy shop. That is, you cannot just once decide what is to be done and then sit back. You need to constantly monitor results and keep on reinventing your seo strategy accordingly.
You must continuously adapt to the fast-changing technical landscape, do solid research, and then go for the tools that suit your niche the best.
Remember that seo is as much about creativity, innovation, and intuition as it is about technique.
We have given you a comprehensive list of seo tools for your Etsy store listings optimization. We’ve also run you through the main features of each of these tools. You can compare the benefits and highlights of all 7 tools and then decide which tool works best for your Etsy product niche
